In 2013, Food For Thought II, a community food symposium, was held in Wasaga Beach. The event focused on identifying and promoting food-related actions to shift from charity to community-centred approaches. Participants attending Food For Thought II, representing local organizations, food producers, municipal leaders and community members (approximately 100) from across South Georgian Bay identified the idea of a Community Food Centre (CFC) as one of several community-based action areas. In response a Steering Committee was formed in March 2014 to guide the development of a Community Food Assessment, which was completed through funding through the provincial government's Healthy Communities Partnership. The Steering Committee is a collaborative group of community members, agencies and organizations and has since been labelled the South Georgian Bay Food Champions.